Write Well. All the tools in the world won’t help if nobody reads your tweets, posts, pitches or press releases. Josh Ochs, a social media guru in Los Angeles, says, “Great messaging is the key to everything on Facebook and twitter. The more time you spend perfecting your messaging in social media, the more you will make friends and make money.” He suggests creating all messaging in a tone that is “light, bright and polite.”
CBS News – How McDonald’s Twitter campaign fell into the fire – By Erik Sherman
The only option is to head the problem off before it happens. The company needs employees who “can provide honest feedback and help you answer the question, ‘What could go wrong with this campaign?’” says Josh Ochs, founder of social media consultancy MediaLeaders. Someone should “play devil’s advocate” to look at a worst case scenario.
Hermosa Beach Patch – Local Businesses Should Become Friendly with Facebook by Josh Ochs
Once you’ve created a Facebook fan page, make the Facebook logo clearly visible near the top of your website and in e-mail signatures, so visitors can easily connect with your business. Since Facebook has become a household brand name, the friendly “f” button and logo will give your company a touch of credibility.
Hermosa Beach Patch – Hermosans Try Co-working by Jared Morgan
Media Leaders founder and Patch contributor Josh Ochs has introduced the new concept of collaborative working to the Bottleworx wine bar on Pier Avenue. The experiment invites local professionals to leave home and “co-work” at the wine bar.